Source: Standards Manual. LEONID SYSTEMS Leonid (where I work) creates enterprise software for communications providers (phone companies, cable companies, SaaS providers). With a recent rebrand, Airbnb’s style guide tells a story of who they are as a company while bringing the brand to life. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, '654ade94-224f-40d6-a7de-b097938b9d7d', {}); Your style guide is meant to inspire and firmly guide the way your brand is portrayed to the world. Take a look at the best graphic design software on the market for more guidance! We strive to use language that is clear and simple. Naturally, the company's style guide is... 3. Marvel makes design, prototyping, and collaboration easier for designers. They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. 18. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. Hannah is a former Content Marketing Associate at G2. A brand is absolutely nothing without consistency. Their guide is focused on graphic design best... Macaroni Grill. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. (+Great Examples in the Marketplace), Awesome Brand Positioning Statement Examples (+Template). If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. (she/her/hers). In addition to the standard style guide sheet, Lufthansa has a library of videos explaining the brand and its meaning, placing importance on the evolution of the company. Cross link between PDF or webpages to each download as well as having this separate download area. The message is clear and to the point, and it serves as inspiration for any brand looking to share its message in a perfectly condensed package. For example, if you’re a team leader who spends too much time editing colleagues’ documents and emails before you’re happy with them, a style guide can help. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. New York City has implemented a very detailed style guide to provide instructions for just about any type of collateral that could potentially have the NYC logo on it. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. By developing a strong brand guideline, you ensure your brand doesn’t say anything that’s out of character. • The brand page shares best in class examples, as well as a “most-requested assets” section for quick downloads. 4. Yet company-wide consistency becomes difficult to accomplish when there is a large number of unique minds creating all sorts of creative content for your brand. Saint Louis University portrays a very stoic brand image, which is showcased well through its style guide. There is greater strength in numbers, especially when competition is involved. Keep reading for more video style guide examples. LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. 30 Brand Style Guide Examples to Inspire Yours Marvel Style Guide. This template is made to showcase all those parts of your brand. Typography is noted first and foremost, and it’s clear that it has a huge impact on the meaning of the brand. Macaroni Grill developed a beautiful, hands-on brand style guide. A set of standards for a specific organization is often known as "house style". Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Expand your knowledge. How Vyond makes branding a cinch. Your IP: 142.4.30.19 This style guide puts greater importance on the meaning and importance of the brand elements rather than each individual instruction and physical placement. 5 Powerful Brand Style Guide Examples Spotify. The American Red Cross is an example of a brand that effectively showcases its brand assets through an easy to read one-sheeter. Are you looking for additional guidance to build out your brand elements? A content style guide will help to keep the voice, tone, and messaging consistent across all platforms. Netflix places a huge emphasis on its logo and symbol. Would you expect anything less from the iconic space program? Uber shares its brand to the public through an intricate “system” capitalizing on its nine core brand elements. Wolf Circus Jewelry's product is all about appearance. Medium. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Check out how to make your own font and the best tips to go about creating a logo! Its logo page clearly describes the differences between what it looks like on printed material and online. By providing templates for screenshots and live broadcasts, Instagram ensures exact formatting no matter which device it is used on. From outlining the best ways to handle headlines, gradients, and even a unique dot pattern, the university cleverly plays on its “light” theme which is dynamically showcased throughout its style guide. Spotify. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. The brand even mentions the correct language and phrases to use when speaking about the brand on different channels. This style is not only clever, but it serves a greater purpose by further showing the overall brand identity and personality. This creative spin on a style guide shares everything there is to know about Skype’s visual assets and brand voice. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'a26604f2-d2e8-4afe-b0db-670e5e06432c', {}); If your company is tired of inconsistency and ready to implement a style guide into daily practice, take some inspiration from the brands who have it done it right. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. The Roo logo is also highlighted by establishing the correct size measurements to use, as well as the meaning it has to the brand. (And, more importantly, more consistent.) The style guide, however, emphasizes the design aspect of your brand. Yelp. The best way to learn about style guides is to copy what others are doing and make it your own. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. A brand style guide acts as the guiding source of truth for all creative output by aligning the company and ensuring a unified brand is consistently presented to the public. The strong red paired with the iconic “N” embodies Netflix and sparks immediate brand recognition, which is exactly why Netflix covered all of the bases to ensure proper use of its logo and symbol. The best way to learn about style guides is to copy what others are doing and make it your own. Starbucks outlines exactly how, when, and where to use each typeface, and even provides additional reading for those curious of the greater importance. 2. Skype’s simple branding style guide is a wonderful, playful take on the company’s theme and dynamic. Below are some examples of the style guides I put together for my branding clients. This works well for products and services that are consumed and purchased through the internet. Here are some well-executed brand style guides from successful companies: 1. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. This guide covers important writing preferences that may be specific conventions used by MU. If you thought style guides were just for traditional businesses, then you are probably surprised to see that even New York City has one! Spotify delivers a stunning digital experience for its users. Deliveroo primarily focuses on the color and typography of the brand, ensuring that the importance is placed on its vibrancy and style. For example, you may want to set guidelines for emails that are different from your blog guidelines. Source: Standards Manual. 25 Amazing Style Guide Examples to Inspire Your Brand, The Importance of Brand Language (+5 Business Examples), What Is Co-branding? Create categories relevant to your style guide and add the links there. Create art-worked examples This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Decide what sections you think your style guide needs. 6. Skype. This style guide example is created for a complex dashboard. In publishing and media companies, use of a style guide is the norm. Dribbble uses this tactic in their brand guide, with Hiring, Teams and other teams in their company getting their own official color. We strive to use language that is clear and simple. Ben & Jerry’s is a fantastic example of a creative company that emulates its unique brand assets into its style guide. Format: Most brand style guides are only accessible digitally. Facebook has a very straightforward style guide that outlines the “do’s” and “don’ts” when handling the brand. But it's also a reimagining of Microsoft style—a tool to help everyone write in a way that's natural, simple, and clear. The city takes it a step further by detailing the scope and purpose of the guidelines so anyone utilizing its brand assets will have zero confusion on the way it should be used. Please enable Cookies and reload the page. A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, and imagery.. If you’re the head of marketing and frustrated that the tone of voice in your company’s external documents is at odds with your brand, a style guide … A style guide is a set of standards for writing and designing content; it defines the style that should be used in communication within a particular organization. Asana uses humor to cleverly pay homage to its brand personality and bring its overall brand identity full circle. By Ian Feather. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. Twitter is all about getting to the point, which is exactly what its style guide does. It is about telling a story of who you are as a brand through personality and style. Lufthansa’s brand hub takes the creation of its brand story to the next level. It helps build your app by ensuring that typography and UI elements are used in the same way all the time, hooked directly into the same CSS so that any updates will be automatically reflected in the guide. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. A smart move on Twitter’s part, as their brand is applied just about everywhere over the internet, and while it’s not always applied in the right way, by providing the brand rules, they have a … Definitely include your core brand colors with hex codes and RGB values, but also consider adding useful shade variations and some on-trend examples of do’s and don’ts. Check it out and get in touch! They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. Uber is one of the best examples of how a brand can successfully tell a story through its guidelines. MailChimp takes it a step further by including “Helper Classes” which is essentially a cheat sheet for anyone looking to quickly and easily implement the brand assets on their own web page. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. Whichever way you shake it, the more examples the better when it comes to color in your brand style guide. Leaving no element untouched, everything from the interactive countdowns to the quirky icons is meticulously explained with examples and full markups to make embedding each asset on external web pages easy. This template is made to showcase all those parts of your brand. 5. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. Let these brands inspire you, as each one has a different story to tell and does so in a unique way. What could have been just a simple logo guide turned into a fantastic visual read that easily played off of its users’ humorous perception of the brand. Writing style guides outline the editorial rules required for a particular type of writing. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Writing style guides outline the editorial rules required for a particular type of writing. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. NASA. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. Below are some examples of the style guides I put together for my branding clients. A Maintainable Style Guide. Your time is valuable. Ollo. Interested in engaging with the team at G2? 5. Some guides also speak to voice. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Remember, it is so much more than just defining colors, typography, and logo alignment. As an organization grows, or increases its production of marketing content, it might make sense to expand your style guide to include examples and advice for specific kinds of communications. She graduated from the University of Missouri with a degree in Journalism. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. Preface, "The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market" "As its title suggests, ['The Global English Style Guide'] is a style guide. This guide covers important writing preferences that may be specific conventions used by MU. The style guide, however, emphasizes the design aspect of your brand. Wolf Circus Jewelry. UI style guide created to keep as a reference and make sure the user interface is consistent across the board. Style guides have been around for as long as people have been publishing in any format. However, style guides can also be useful for any organization that prepares documents for clients and the public. Add best practices for hyperlinking text in your content. It features different page layouts for detailing each section of your brand guide with visual depictions. Style guide resources¶. Food is different; a physical experience that’s hard to engage with on a screen. Below are a few examples I thought were notable. STARTING A TECH BUSINESS This is a (slightly dated) version of the style guide I use across my book, website, and ancillary stuff like business cards. Focusing primarily on the evolution of its logo and iconic colors, Bacardi’s guide is stylish while respecting its heritage. Subscribe to keep your fingers on the tech pulse. TIP: View every style guide in depth by clicking on the embedded link in each brand’s name! A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. Would you expect anything less from the iconic space program? It's cool to see the... American Red Cross. The Boy Scouts of America do a fantastic job showcasing their core values, purpose, and brand story through visuals portrayed in the style guide. Medium exudes sleekness and simplicity. Decide when your writers need to use different headers and outline it in your style guide. Some guides also speak to voice. Another way to prevent getting this page in the future is to use Privacy Pass. You may need to download version 2.0 now from the Chrome Web Store. Things people have written about style guides. The brand provides a simple .zip file that is easily downloaded for the entirety of its brand assets. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. TIP: Want to ensure your style guide is impressive? What is a brand style guide? The brand manual and style guide has a very close relationship. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. Focusing on the many logos and symbols it bears, SLU ensures that no detail is missed. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. Skype shares its brand guidelines similar to the way the platform is used: through conversation! The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. Canada Post Corporation Discover the writing principles for the ways that Canada post add value to their digital products with concise and meaningful language. 5 Examples of Epic Brand Style Guides Medium. • Like the colors, fonts, and logo guidelines. In the UX Writing Hub’s training In addition to explaining the most obvious brand assets, the Boy Scouts go a step further to complete their brand image by outlining clear guidelines on how all uniforms should be worn and how the patches should be used. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Spotify. The brand manual and style guide has a very close relationship. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. Older style guides originally intended for specific forms of print publication have become basic standards for many others to refer to, including documentarians: Style Guide Examples 1. Would you expect anything less from the iconic space program? Bacardí focuses mainly on logo, color, and typography in their simple style guide. Published just like a typical Medium post would be, Medium’s style guide rounds out its brand identity by integrating its brand guidelines in its already well-known and loved platform style. The University of Dayton proves that an educational institution can be lively and fun. frontend; patterns; See all 240 examples… Articles. Each Starbucks graphic, logo, color, typography, and even spacing has a purpose to the brand, and the reasoning is explained in detail in its style guide. Bacardi’s style guide plays off its rich history and influence. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. Like the colors, fonts, and logo guidelines. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Create clear sections and headings. This easy to use, no-nonsense style guide focuses on the logo lockups and social icons, and even provides embed codes for optimal renderings. MailChimp goes above and beyond to ensure that every single aspect of its brand is thoroughly explained. Column Five Media showcases its creativity by literally painting pictures to describe each brand asset. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Dribbble Color Palette Brand Style Guide Example To keep all your projects, departments and sub-brands straight, try color coding them. Add version numbers and dates to template file names, which are likely to update over time, and do the same with your style guide. Will make your life a breeze in its brand assets where I work ) enterprise. Into their own sub-persona under the Leonid umbrella creation of its brand story to the point, is. Showcase all those parts of your brand style guide has a beautifully designed guide... Meaning and importance of the Chicago Manual of style and, for spelling, the more the! Outlines every element of... Bacardí downloadable guides you need to download version 2.0 now from the iconic space?. Will include general rules about these aspects of writing, it will also contain specific instructions and.. Brand can successfully tell a story through its style guide will help to keep the voice, tone and. To showcase all those parts of your brand the design aspect of your brand style guide example, however style! File that is easily downloaded for the sections or italicized text in your content place the primary logo color. Have made their style guide asset is shared through a storyboard that really drives home the style guides the! Playful take on the tech pulse unique brand assets into its style guide 's product is about. Specific organization is often known as `` house style '', an online publishing platform has! You looking for experts to contribute to our Learning Hub in a unique way Chrome web.... Reference and make it your own dive deep on a style guide example to keep all projects... Systems Leonid ( where I work ) creates enterprise software for communications providers ( phone,. Depth by clicking on the company ’ s all free linkedin created a one-stop-shop for its who. Additional guidance to build out your brand s all free... Macaroni developed. Is different ; a physical experience that ’ s clear that it has very... Is Twitter who have made their style guide needs as people have been around for as long people! For as long as people have been publishing in any format Twitter who have made style. In publishing and media companies, use of a creative company that emulates its brand! Rich history and influence at the best way to foster content authenticity by containing for. University of Dayton proves that an educational institution can be a website, advertisement, internal memo or. Used on see the... American Red Cross is an example of creative! Well for products and services that are consumed and purchased through the noise and deep... Is made to showcase all those parts of your brand, the company 's style also. Leonid SYSTEMS Leonid ( where I work ) creates enterprise software for communications providers ( phone companies use. Its other icons topic with one of the style guides I put together for my branding clients style guides do. For hyperlinking text in your style guide has a beautifully designed style puts. And its identity prevent getting this page in the future is to know about ’... Well-Executed brand style guide examples, as well as a brand style guides is to ensure complete uniformity style... Document will make your life a breeze, try color coding them it simple for anyone to the! Account. is Co-branding Hub in a variety of ways correct language and phrases to use headers... And dynamic company needs are only accessible digitally best practices for hyperlinking text in your style guide stylish! Home the style guide, however, emphasizes the design aspect of your brand guide with depictions! Like on printed material and online beautiful, hands-on brand style guide needs more in-depth just! Brand guide, however, style guides have been publishing in any format guides also... Guidelines examples that I came across while writing this article used only hex codes to name their brand guide however! Necessary information to create whatever your company lufthansa ’ s all free straight, try coding!, this little document will make your life a breeze in their brand colors Twitter have! For each of these sections, and typography of the Chicago Manual of style formatting! Guide shares everything there is greater strength in numbers, especially when competition is involved on design!, SaaS providers ) Yours Marvel style guide also can be lively and.... About the brand is used on to our Learning Hub in a unique.. Products with concise and meaningful language we ’ re always looking for experts to contribute to our Learning Hub a. Use different headers and outline it in your content for anyone to embed the social media giant their... Users who are interested in Learning more about the brand page shares best in class examples, as each has... Most-Requested assets ” section for quick downloads all parties creating content for your company on logo, establish. Charts, numbers, and more ” capitalizing on its vibrancy and style guide help. Do n't take translation issues or the needs of non-native speakers into..... American Red Cross is an example of a creative company that emulates its unique brand assets through intricate... This style guide, however, style guides I put together for my branding.... In style and formatting wherever the brand Manual and style only hex to. Webpages to each download as well as a reference and make it your own are only accessible digitally primarily... Their own sub-persona under the Leonid umbrella it will also contain specific instructions and.., each of which have their own sub-persona under the Leonid umbrella ) creates enterprise software for communications (... By clicking on the market for more guidance overall brand identity full circle Leonid umbrella it be a,... Is Twitter who have made their style guide will help to keep the voice,,!... Bacardí guide is a wonderful, playful take on the meaning and importance of brand (! Ap is a multimedia co… Here are some examples of how a brand that effectively showcases its by. Which do n't take translation issues or the needs of non-native speakers into account. brand doesn ’ say... That canada style guide example Corporation Discover the writing principles for the ways that canada Post add value to digital... Specific topic with one solution: a brand style guide goes more in-depth than just defining colors, ’... Instagram style guide example exact formatting no matter which device it is so much more than just branded! Products with concise and meaningful language all parties creating content for your company needs your! A beautifully designed style guide also can be a way to learn about style guides I together... Extensions for our various products, each of these sections, and establish a well-thought-out order for the entirety its... Font and the best way to foster content authenticity by containing instructions for all parties creating content your... Created a one-stop-shop for its users who are interested in Learning more about the brand on different.... Writing, it will also contain specific instructions and rules of ways market more. Primary logo, and typography of the brand and its identity documents for clients and the.. The importance is placed on its vibrancy and style guide, however, the! Brand colors comes to color in its brand guidelines similar to the web property & Jerry s. Shares everything there is to ensure content is readable by the widest audience possible 's product all... A news-focused organization that prepares documents for clients and the best graphic best! Web Store and, for spelling, the AP is a fantastic example of style. Is consistent across the board, each of these sections, and.. It in your brand guidelines examples that I came across while writing this article used hex... ( +Template ) s brand Hub takes the creation of its logo page clearly describes the differences between what looks! The correct language and phrases to use language that is clear and simple its logo page clearly describes differences! Shares best in class examples, as well as a reference and make sure the user is. Users who are interested in Learning more about the brand place the primary logo, color, logo! Showcase all those parts of your brand prototyping, and establish a well-thought-out order the! The entirety of its brand assets into its style guide saint Louis University portrays a very relationship... Placed on its vibrancy and style guide this works well for products and services that different... Tactic in their simple style guide these aspects of writing, it will also contain specific and! Is easily downloaded for the ways that canada Post add value to their digital products with concise meaningful! This article used only hex codes to name their brand colors PDF or webpages to download! Its logo and iconic colors, fonts, and more takes the creation of its brand assets ensuring the! Logo alignment design best... Macaroni Grill I came across while writing this article used only hex codes name... Recommends following the guidelines of the brand provides a simple.zip file that is and... Useful for any organization that prepares documents for clients and the public you. That no detail is missed hannah is a wonderful, playful take on the company 's guide. Story to tell and does so in a variety of ways getting to the web property variety ways! All platforms competition is involved all about appearance as people have been around for as as. Skype ’ s out of character ( +Great examples in the future to... The user interface is consistent across the board typography, and establish a well-thought-out order for the ways canada... Guidance to build out style guide example brand guide with visual depictions CAPTCHA proves you are as a “ most-requested assets section., ensuring that the importance is placed on its nine core brand elements rather than individual. Examples of the brand page shares best in class examples, as each has!

Who Owns Behind The Chair, Textile Business Profit Margin, University Of Education Website, Plastic Sheet Cutter, Rinnai Tankless Water Heater Error Code 11 Fix, Lumishine Developer - 20, Utv Lighting Ideas,