Reasons for using B2B email templates Turning leads into clients: This will likely include email templates for following up, whether you got a response or not. Jon Buchan, Director of Charm Offensive, says: So many cold email approaches fail because they go straight to persuasion. Simply sending out a generic sales email to a list of prospects is bound to return poor results. I have basically no audience so that wasn’t going to work. In others, it might be a bit more challenging and require a little digging. This was a while ago but at the time we released some interesting research on winning vs. losing sales proposals. The Product Announcement Email 2. OK, maybe not the entire world. Margo Aaron, Founder of That Seems Important, says: Most people tell you to pitch a few ideas to an editor. : Hate your current CRM? He clearly states the purpose of the email and includes information about previous clients to demonstrate his credibility. Because that’s what a good sales email template is all about: scaling a tedious process while getting it just right. Then communicate. Flattery And Compliments B2B Intro Template: 2 ⭐️⭐️: Any: Press & Media Intro Template for B2B: 2 ⭐️⭐️: Any: Social Media Cold B2B Outreach Template: 3 ⭐️⭐️⭐️: Any: Congratulatory Introduction Email Template: 4 ⭐️⭐️⭐️⭐️: Analytics: Example - Mixpanel B2B Cold Outreach Email: 4 ⭐️⭐️⭐️⭐️: Payroll Software Very often these emails will result in a meeting or to being forwarded to the decision maker. Your job is to sell the idea that a call or meeting with you is not a bad idea. Below, I’ve shared five cold email templates to add to your B2B prospecting process, from initial contact emails to follow-ups and more. He’s done it a few times. But as much as we love sharing these templates to help sales professionals, we have to point out a reality that many salespeople overlook: You’re not the only one using these templates. We love being helped and we love doing the helping. Learn how to use Close to increase efficiency and close more deals in less time. Download the free sales email templates! Email Template #1: Cold Outreach. Make sure to constantly experiment your way to more effective sales emails. In some industries, it will be pretty easy to find out what businesses or tools your leads are working with. If it’s a cold email, your goal is a response. Desire — Show how they benefit from your offer to arouse desire. A bite. (Steli Efti recently talked about this in a piece about enterprise sales pitfalls and the role that CEOs play in the sales cycle.) You need to get a reaction. Hey , My name is Bob from Closer’s International. Number Three: The “big deal” theme itself. He started out by telling me how awesome I am, and who doesn’t want to hear that?! Constant Contact offers over a hundred beautifully designed email templates for your business. It was simple, human, and creative. While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. The subject line is personalized and establishes a link between people from both companies, The first sentence establishes a clear link between you and the company, Matt inserts a humorous line, which is always good if it’s short and in good taste, He gets to the point and singles out your company while teasing the why, He offers value and personalization by mentioning improvement possibilities, The call to action is clear and easy to respond to, It’s important to show some personality in your emails to remind people that there is a human on the other end of that thread, but make sure to avoid the cliche of. A nod. The template below shows what an uber-personalized email might look like: Subject: {First Name}, did I catch you? You do that by offering something the reader (if interested) can’t refuse. At the end of the day - their purpose is to identify companies that are more likely to work with you and that belong to your target audience. It’s a privilege to get the opportunity to write you.”. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by. The central intelligence approach entails finding out something about the prospect’s existing business and putting that knowledge at the beginning of your email. Interest — Relate to their interests to keep them engaged. VIEWERS. Take a look at the email design, structure, and messaging. I let him know what I do, sales training, and told him he had carte blanche to call me any time to ask for sales advice. Still working off spreadsheets? Most frequently used follow-ups in marketing and sales departments all over the world. Greg d’Aboville, Head of Growth at WisePops, says…, Greg d’Aboville Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. You need to make impact first. She totally lured me in and got the information that she wanted, all for a $5 Starbucks gift card and a first class stamp. Short, to the point and relevant, this email hit on the pains that a Head of Marketing typically has (i.e., lead generation), provides a solution and gives reference points to our industry (HR Tech). So if someone comes to me offering a backlink, and it’ll only cost me two minutes of my life, I’m jumping on it. If you’re tired of handling payroll and need some help, let’s schedule a time to chat. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by name dropping two customers we have in Atlanta—since the prospect is also in Atlanta they probably know those companies. Forster Perelsztejn, Head of Acquisition at Prospect.io, says: Writing sales emails is my job, so I’m not easily impressed. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)]. Just saying something isn’t enough. It’s as easy as just starting with a simple question. Zachary Rose, CEO at Zack Academy, writes: Here’s my hindsight dissection of why this email resonated with me: To summarize: COMPLIMENT, BENEFIT, TIME, and HELP are what made this email pop. Register for our “Intro to Nutshell” live demo and see why sales teams love us! Number Two: The sender knows his audience. Download this template in Google Docs, Docx, or PDF file. I can’t come up with ideas for my life. The advantage is that when you engage a senior team member, they become connected to the outcome and can help you move the deal forward. We’ve created a lot of cold email templates over the years. You just need to know who you’re speaking to. Create a predictable & repeatable sales model for your company in 30 days. LOL. My approach is always to come in with an opinion/observation of a prospect’s current state, and then offer up insight into how we can help them hit their targets and grow their business. Gregory Golinski, SEO Manager at YourParkingSpace, writes: I thought it was so funny and crazy, that it made me want to add them to our page. Re-engagement. This has an image that shows us at #1, proving it. Follow-up Email Introduction. The end goal is to secure a response. But in some cases, humour can be a powerful tool. Laura Burget Also, including some of their competitors who are customers of ours is another great way to grab their attention. Here’s what they said: The email is all about targeting sales leaders in Atlanta who meet our ideal customer profile— the type of account most likely to buy from us and get value from our product. Follow-up Email. It’s not an easy approach to implement but if you’re going after enterprise deals, 10–20 minutes of research might be all it takes to cut through the clutter and close a game-changing customer. CampaignMonitor sent a B2B email to their clients to remind them about their email template builder. Gregory Golinski Get started by signing up for a free 14-day trial (no credit card required). As I drafted my pitch, I forced myself to answer: What’s in it for them? Is the language actionable? In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. Crazy, right? HELP is something every human has a soft spot for. Template: Hi [name], In a study conducted out of Carnegie Mellon University, researchers sought to find out why people open certain messages but not others. Not to give every little detail—or to sell your entire offering in one go. How to write a sales email sequence that draws replies (In the example above, I replied to an Inc. newsletter, so the subject line was theirs.). I sent this email to a super targeted list of prospects in Atlanta. Dave Parsons So how about: “If you make me a cup of tea, I’ll take the trash out.”. What’s your calendar like next week? Similar to the activation email, this B2B email is good for reigniting a fading relationship with older subscribers. 8 out of 10 times, I can find their email. (And maybe a little creeped out, true.). Founder of That Seems Important, Related: The Demo Email 5. Forster Perelsztejn They got back to me within a day and the piece went live. This email is a good place to re-share the login URL, include information on how to use the product, and offer training resources to new users. I wanted to reach out to you because we are in the same {LinkedIn Group, Slack Group, Association, etc} , {Link To Group} and I think I may have something interesting for you. B2B Email Template Requesting a Meeting The idea of this email is to show that you understand how busy the recipient is and how much they value … 13. It was a very short email that starts with praise, includes targeted tease (he’s a sales guy, so the research was very relevant), and only asks for feedback. Gregory Golinski, SEO Manager at YourParkingSpace, writes: I thought it was so funny and crazy, that it made me want to add them to our page. The same rule applies to cold emails or any form of effective advertising. We’ve helped numerous lifestyle product companies increase their revenue by 300%. Use your marketing emails to remind clients about products or services they have not used for a while. They say that writing is rewriting, but shouldn’t you be spending your time on phone calls or face-to-face meetings with prospects? P.S. It doesn’t matter if you have the piece already or not—it matters that you have a MATCH. Number Five: The way the benefit was introduced. Take a look at their responses below and learn the cold email tactics that they’ve used to hook more customers. Click below to download templates, winning subject lines, and more! Something that enticed the reader to click the reply button (a case study or webinar) would have been more welcome. Attention — Hook the lead’s attention. Most people think persuasion is the most important. That’s all it said. The relevance of a b2b sales email is not understood by many that is why many institutions have come up listing the problems of unprofessionalism in mail messages. You need people to actually see and read and listen before you can communicate and persuade. Still not sure whether to send that sales email even after revising it for the 100th time already? We’ve sent literally thousands of cold emails over the years and have learned quite a bit about which techniques lead to a conversion and which don’t. This is the cold email format that I used to attract a $20,000 client for my business, and get another client a 33% uplift in replies on their recent cold email campaign. It’s been a nice business relationship. The researchers found that “participants wanted to open messages when they had moderate levels of uncertainty about the contents.” Meaning, the recipients were more likely to open an email that made them curious as to what was inside. Anyway, I’ll summarize by saying that if you were to connect with someone at Donatos about this, it would be Erin Corrigan, our digital manager. We’ve worked with others in your industry like [Company 1] and [Company 2] . Here are our 20 field-tested email templates for B2B industries and niches. Without that, it doesn’t matter how good your communication is. I sent this email to a super targeted list of prospects in Atlanta. What’s funny about the above email is that I immediately went and checked my mailbox, and lo and behold, there was the Starbucks card. But this email I got not so long ago was a masterpiece of targeting and scalability. In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. Using templates will speed up your sales process, and you’ll impress your future clients with your quick responses. A SaaS startup is (likely) going to appreciate a good gif. Jonathan Grana reply rate. By placing the problem front and center in the email, the salesperson forces the recipient to confront the problem and decide whether it actually resonates with them. Understanding psychology can completely change the way you do sales. Managing all the restrictions, and giving tough competition to the creativity showcased by the B2C email marketers, there are a few companies in the B2B niche that have stood out with their emails. In two sentences he summed up his entire operation and made it 5th-grade-easy for me to understand their model and how I could BENEFIT from working with them. B2B cold email template. Warm email prospecting: How to make more sales by writing to an audience of one, Proudly built and supportedin Ann Arbor, Michigan, 1. You have two options now: Swipe the templates I have shared above. A laugh. The one you choose should depend on your current status. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. Head of Acquisition at Prospect.io, Jonathan Grana, Co-founder & CEO at Interseller, says…. You need to be familiar with what that outlet publishes and what kind of audience they target. [Your Company] helps organizations like yours focus on what you do best while we manage the payroll. The Feature Update Email 8. Source: Really Good Emails. Would it be okay for me to reach out next week to share those ideas with you? I booked a meeting using that email. The “right contact” approach is a great strategy especially when reaching out to senior executives at a company. name dropping two customers we have in Atlanta—since the prospect is also in Atlanta they probably know those companies. PS: Here’s a great rundown on why more [technology] users are [switching to or using] [Your Company]. I get a ton of cold emails for guest posts but usually don’t say yes. One Critique: Going straight for the call. These editors are busy and are used to being screamed at and spoken to by entitled PR people who don’t do their homework. People often spend hours personalizing emails, but something that is relevant to a prospect’s pain will always win out. Our own team has taken advantage, and we continue to receive positive feedback from other sales professionals who’ve had success with these resources. Marketing Manager at Paymo. Ryan never responded. Do the campaigners know their audience? Take this example from Attach.io: This is an effective cold email template for a number of reasons: 1. 9 types of Email Marketing to engage B2B audiences. As a result, many executives are putting on their blinders and ignoring practically every cold email that hits their inbox. Books, email templates, checklists, sales scripts and much more. If I did my homework correctly you are spending {Estimate} per month on {Service relevant to yours} at {Company website} and {Any other information related to the spend}. Use my tips and create your own from scratch. Don’t take it personally—they’re not against you as an individual. The best cold email I’ve ever sent got me featured on Inc.com. I took the call based on creativity. SEO Manager at YourParkingSpace. A new 60 second sales motivation video every day. I hate to be the bearer of bad news, but if you’re in B2B sales, the world is against you. In fact, many companies have turned to [Your Company] for assistance and leveraged our [solution] to increase [result]. You can’t send this kind of email to a governmental organization, for instance. Here, we have curated a few of the best B2B email marketing examples, which will help you redefine your email marketing campaign. As seeing how other people do it can use it and then do some research on winning losing... 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